A great article from Mashable with some smart and effective email marketing tactics. The Callan Group highly recommends these tips and more and would love to consult with you and your electronic marketing plans.
Although consumers’ communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.
There’s no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore.
In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.
Despite the decline in email, new communication channels won’t replace email. “Email is actually more important than ever with the ground swell of social and mobile,” says Greg Cangialosi, CEO of email marketing company Blue Sky Factory, which also partners with Mashable.
The reason of the decline in email might be due to the fact that people are switching to secure email providers.
The reason people are switching to secure email providers is because free email providers can change your security settings at any time, which could result in emails ending up in your spam box that are not supposed to be there.
Also, free email providers use a technology that scans your emails and sells this information to advertisers. So if you have been emailing back and forth about puppies, do not be surprised to see an advertisement on where to get cheap doggy biscuits!
Read full article from Mashable
Using Customer Retention to Build Your Business
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| Credit: Under 30 CEO |
Many companies today are focused on obtaining new customers through innovative marketing campaigns, daily deal sites, holiday sales, and various other promotional activities. There are great campaigns in an effort to attract new customers or clients.
Read full article from Under 30 CEO
Recent survey on how Volusia and Flagler businnes owners use their electronic mediums.
1.How many times a day do you look at
Facebook? If hourly, how often?
·
Couple of times a week ***** (5)
·
Once a day ** (2)
·
Hourly ******* (7)
·
Every 15 minutes * (1)
·
No **** (4)
2.Do you have an active Twitter account
that you post on weekly/monthly?
·
No********** (10)
·
Yes, weekly****** (6)
·
Yes, daily ** (2)
·
Have account, do not post * (1)
3. How many email newsletters do you
receive a week?
·
25 (estimate, varies) (1)
·
5-10** (2)
·
1-5 ******* (7)
·
10-15 ****** (6)
·
Don’t know *** (3)
4.Do you receive any emails from businesses
you didn't sign up for that you
continue to receive and don't mind getting?
·
No ******* (7)
·
Yes *********** (12)
5. Do you have more than one e! mail
account that you check daily?
·
Yes, one personal, one business*
(1)
·
Yes************* (12)
·
No ****** (6)
6.How many times an hour do you check your
email?
·
Approx. once per hour *******
(7)
·
3 times a day * (1)
·
No * (1)
·
Once a day * (1)
·
Continuously ***** (5)
·
Every 5-15 mins **** (4)
7. How many times an hour do you look a t
your text messages?
·
When received **************
(13)
·
Once **** (4)
·
Don’t ** (2)
8. Do you have a Smartphone?
·
No**** (4)
·
Yes *************** (15)
9. Do you subscribe to any magazines?
·
Yes ************** (14)
·
No ***** (5)
10. How often do you read the local
newspaper whether in print or online?
·
Daily************* (13)
·
3 times a week * (1)
·
Once a week * (1)
·
Rare ** (2)
·
When receiving a link * (1)
11. Do you subscribe to any blogs or rss
feeds? If so, how many?
·
No******** (8)
·
Yes, a couple (1-6) *********
(10)
·
Yes, 10 * (1)
12. Do you know how to display images in an
email newsletter where you're
viewing x's where pictures should be?
·
Yes (15)
·
No (4)
13. Do you know how to add an email sender
to your safe sender list?
·
Yes (14)
·
n/a (1)
·
No (4)
14. Do you know how to export email
addresses out of your electronic address
book?
·
No (5)
·
Yes (13)
·
n/a (1)
15. What do you do with print direct mail?
·
Read it (4)
·
Throw it away (15)
16. Do you keep/save the yellow pages or
phone boom?
·
No (12)
·
Yes (7)
17. If you receive! d an ema il with a
video in it, would you press play and
watch if the message was less than 5
minutes?
·
If time allowed and it appeared
to be of interest or known source(16)
·
No ( 3)
18. Do you know what rss feed means?
·
Yes (15)
·
No (4)
19. Do you know what www means?
·
Yes (19)
20. Do you know what https means?
·
No (2)
·
Yes (17)
21. Do you LIKE most businesses that ask
you to LIKE them on Facebook?
·
Yes, (6)
·
No (5)
·
Occasionally (If known or if
interested) (8)
Retention Vs New Clients
Read article from Laura Lake, About.com
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