How To Add An Email Address As A Safe Sender List
Why E-mail Marketing Is Important
- Speed: It’s instantaneous.
- Efficiency: Send one e-mail or 1,000 e-mails with one mouse click.
- Management tools: Track who receives your mail, who reads it and what they do next.
- Coverage: Most everyone reads their e-mail.
- History: E-mail is in your inbox, while social media is dynamic. If you miss a Tweet, it's gone.
Like many other national companies, the Callan Group is committed to personalized service handling all aspects of e-correspondence for the client. Business owners save time and money by outsourcing different aspects of their business...e-newsletters need to be handled in the same way. Other national e-newsletter companies offer small fees, however you have to do everything yourself from uploading email addresses to providing high resolution graphics to guessing the sizes of tables to maintaining opt out options. Do you or your company have the time for that? Contact us!
- Know your audience.
- Write to your audience.
- Use great subject lines.
- Don't write too frequently and don't write too infrequently.
- Review your e-mail analytics to learn which topics are most clicked on, and what times of the day are most popular for sending e-mail.
- Keep your content interesting and relevant.
Building Your Email Database
Sprucing up your Website
Sprucing Up Your Website
How long has it been since you spellchecked your website? Or added something new and different? We have 2 very simple and fast ways to spruce up your website really quick! Clear out all those spelling mistakes and add a Facebook “like” button at the same time! Not only can this possibly create more traffic from Facebook to your website but the new visitors will also not be able to find a single spelling error.
First the “Like” Button, Facebook has been very smart and has built a little application on their developers website where you can create your own “like” button and it will automatically create the HTML code for your website. After that it is as simple as copy and paste to wherever you could want it on your website!
The developers website is: http://developers.facebook.com/docs/reference/plugins/like/
Then we have an online Spell Checker for you that can check your entire website by just entering the url for your website, for example http://www.thecallangrp.com. It checks the entire website and then gives you all the errors on that particular page so you can go into your editor and change it or make a note of it for your web developer to change it.
The spell checker website is: http://www.truesitetools.com/spell_checker/
And those are 2 quick and easy ways to make your website look a little more fresh and professional
Shelf Life of an Email Newsletter
Shelf Life of an email Newsletter
The shelf life of an email Newsletter is much shorter than that of any print magazine, this is due to the fact that people receive an email at home or on their Smartphone and just quickly scan over it for any information pertaining to them, and then moves on to the next email. After this the email is soon forgotten unless it has an amazing deal or it really grabs the reader’s attention.
Another important thing in email Newsletters is Punctuation and Grammar! While the importance of this is much less so in an email Newsletter than a Magazine because of the shelf life, it is still very important though to maintain that professional look. Most people don’t go back to an email Newsletter to read that one article again, they just look at it for that clear and concise deal that they are looking for or the information that they want. As of course sometimes it does happen that a spelling error or grammatical error is made the importance is smaller than in actual print. And sometimes we make the obvious mistakes on purpose just to grab your attention to that part of the Newsletter or to elicit a response out of the reader so that we can get a gauge on how many people thoroughly read the Newsletter! So next time if you see a spelling error or grammar mistakes remember to send us an email!
Exporting Contacts From your E-Mail Address Book
Exporting Contacts From your E-Mail Address Book
Have you ever wondered how to export your address book from your e-mail like yahoo,Gmail, or even outlook itself?
Well we have scrounged the internet and have found you these easy step by step guides for each respective E-mail provider! So just click the link below the Provider you use and follow the step by step guide!
Yahoo:
http://help.yahoo.com/l/us/yahoo/mail/yahoomail/manage/manage-10.html
AOL:
Hotmail:
http://microsoftfeed.com/2011/how-to-export-contacts-from-windows-live-hotmail/
Gmail:
https://mail.google.com/support/bin/answer.py?answer=24911
Outlook 2003/2007:
http://www.online-tech-tips.com/ms-office-tips/export-outlook-contacts/
Outlook 2010:
http://office.microsoft.com/en-us/outlook-help/export-contacts-HA101870639.aspx
Hope this helps!
