It is essential to make sure that your email marketing and your social media efforts speak to each other.
Both BtoB and Consumer Marketers are moving beyond simply including links to social profiles, such as Twitter, Facebook and LinkedIn, in email messages. Some additional tactical ideas for integrating the two strategies include:
Using a blog to highlight content from an e-newsletter once or twice a month, and inviting readers to download the full content via a landing page
Conducting a timely poll on Twitter, and creating a visual representation of the results, in an e-newsletter
Leveraging social media channels to offer email subscribers customized options (i.e., receiving a combination of a monthly newsletter, a Twitter feed with promotions and an RSS feed with daily news instead of receiving a generic bi-weekly e-newsletter)
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