Use Testimonials to Boost the Success of Your Email Campaign

When users hesitate to take action, they often turn to others to decide what they should do. So use a positive review in the header, body or footer of an email to encourage users to request more information or make a purchase.

Source

Open Rate Truth Be Told

Oh, where do we begin when it comes to open rates? Well, you can Google it yourself to see the numbers are not accurate and a nice gauge to see how your email newsletters are getting to your readers.

The average open rate is below by industry. Listen to our vLog to learn thetruth about open rates…including that when you view your email newsletters on your phone those numbers will not report…you be the judge!

Business Type   Open Rate
Accountant         15%
Art Gallery          23%
Associations       21%
Consultants        15%
Education           19%
Entertainment   16%
Event Planning  17%
Government      23%
Hotels                 19%
Legal                   19%
Manufacturing  19%
Marketing/PR    15%
Medical               18%
Non-profit          22%
Office Supplies  13%
Personal Services  18%
Professional Services 17%
Real Estate          16%
Religious Organization   23%
Restaurants        19%
Retail                   18%
Salon/Spa            17%
Technology         15%
Travel & Tourism  17%
Web                        18%

Where you spend your hard earned dollars

AMERICANS CAN NOW DETERMINE WHERE TO SHOP AND SPEND THEIR MONEY        

Election Cycle political donations, as reported by the Center for Responsive Politics.

Shopping

Price Club/Costco donated $225K, 99% went to Democrats

Rite Aid donated $517K, 60% went to Democrats

Magla Products (Stanley tools, Mr. Clean) donated $22K, 100% went to Democrats

Warnaco (undergarments) donated $55K, 73% went to Democrats

Martha Stewart Living Omnimedia donated $153K, 99% went to Democrats

Estee Lauder donated $448K, 95% went to Democrats

Guess, Inc. Donated $145K, 98% went to Democrats

Calvin Klein donated $78K, 100% went to Democrats

Liz Claiborne, Inc. Donated $34K, 97% went to Democrats

Levi Straus donated $26K, 97% went to Democrats

Olan Mills donated $175K, 99% went to Democrats

WalMart donated $467K, 97% went to Republicans

K-Mart donated $524K, 86% went to Republicans

Home Depot donated $298K, 89% went to Republicans

Target donated $226K, 70% went to Republicans

Circuit City Stores donated $261K, 95% went to Republicans

3M Co. Donated $281K, 87% went to Republicans

Hallmark Cards donated $319K, 92% went to Republicans

Amway donated $391K, 100% Republicans

Kohler Co. (plumbing fixtures) donated $283K, 100% Republicans

B.F. Goodrich (tires) donated $215K, 97% went to Republicans

Proctor & Gamble donated $243K, 79% went to Republicans

Spirits

Southern Wine & Spirits donated $213K, 73% went to Democrats

Joseph E. Seagrams & Sons (incl. Beverage Business and considerable media interests) donated $2M+, 67% went to Democrats

Gallo Winery donated $337K, 95% went to Democrats

Coors & Budweiser donated $174K, 92% went to Republicans

Brown-Forman Corp. (Southern Comfort, Jack Daniels, Bushmills, Korbel Wines, Lenox China , Dansk and Gorham Silver) donated $644 K -- 80% went to Republicans

Hungry?

Sonic Corporation donated $83K, 98% went to Democrats

Triarc Companies (Arby's, T.J. Cinnamon's, Pasta Connections) donated $112K, 96% went to Democrats

Pilgrim's Pride Corp. (chicken) donated $366K, 100% went to Republicans

Outback Steakhouse donated $641K, 95% went to Republicans

Tricon Global Restaurants (KFC, Pizza Hut, Taco Bell) donated $133K, 87% went to Republicans

Brinker International (Maggiano's, Brinker Cafe, Chili's, On the Border, Macaroni Grill, Crazymel's, Corner Baker, EatZis) donated $242K, 83% went to Republicans

Waffle House donated $279K, 100% went to Republicans

McDonald's Corp. Donated $197K, 86% went to Republicans

Darden Restaurants (Red Lobster, Olive Garden, Smokey Bones, Bahama Breeze) donated $121K, 89% went to Republicans

Heinz Republicans $64,000 Democrats $21,300! John Kerry's wife's company!!!

Traveling and/or dining

Hyatt Corporation donated $187K of which 80% went to Democrats

Marriott International $323K, 81% went to Republicans

Holiday Inns donated $38K, 71% went to Republicans