Open Rate Truth Be Told

Oh, where do we begin when it comes to open rates? Well, you can Google it yourself to see the numbers are not accurate and a nice gauge to see how your email newsletters are getting to your readers.

The average open rate is below by industry. Listen to our vLog to learn thetruth about open rates…including that when you view your email newsletters on your phone those numbers will not report…you be the judge!

Business Type   Open Rate
Accountant         15%
Art Gallery          23%
Associations       21%
Consultants        15%
Education           19%
Entertainment   16%
Event Planning  17%
Government      23%
Hotels                 19%
Legal                   19%
Manufacturing  19%
Marketing/PR    15%
Medical               18%
Non-profit          22%
Office Supplies  13%
Personal Services  18%
Professional Services 17%
Real Estate          16%
Religious Organization   23%
Restaurants        19%
Retail                   18%
Salon/Spa            17%
Technology         15%
Travel & Tourism  17%
Web                        18%