~Diane Michael
The beginning of the year The Callan Group started off strong. After having some holiday down time, we all came to work with a "this is going to be our year" attitude.
We finally finished our MomPreneur program uploading a 52
week Learn, Grow, Love Training Program. That took countless hours and we are
very proud to offer affordable franchise opportunities to woman (or men) who
have the entrepreneur bug. We've been able to
show proven results through our business in a box program in 2013.
A few months into the year, our fourth franchise rep decided
to move on and then our fifth Ieft shortly thereafter joining the fourth at
their new location. Although it was sad to see them go, the show must go on. We continued to grow the business with our bare bones super committed staff and even had to hire a writer early in the year.
In March, The Callan Group teamed up with Ormond Observer
and our Communications Director, Diane Michael, began a monthly column named
"My Two Cents" which focused on local business-related tips for
customers and business owners alike.
In April our "Be Local" campaign kicked off which
offers our clients and outside advertisers the opportunity to promote their
services and specials to over 15k locals through a monthly email newsletter.
It's distributed on the 15th of each month and has grown in subscribers and
advertisers every single month. It's a digital platform that we have seen grow
through shared posts and advertiser feedback.
Around June we decided to host a marketing expo named
Marketing Next Expo where we recruited 22 amazingly talented local speakers
directly attached to marketing firms and initiatives. We had 50 booths, 300
attendees and numerous emails and posts of appreciation for putting on this
annual event. What an experience that was! It also cemented some unique
business partnerships that have flourished and are continuing to bloom. Watch
out world!We were able to bring on a second writer in October who is so talented and who is our saving grace for creating engaging content written in a fun way.
We've posted 10 blogs this year, uploaded over a dozen educational
videos on our YouTube channel (thecallangroup1) and increased our social media subscribers by the hundreds.
As we end this year, in reflection of the ups and downs that
any business goes through we really are the strongest team yet! We are so excited
about what's coming for 2014.Here's a sneak peak!
In January, the beautiful and brilliant Jamie Bartholomew will be our new Director of Marketing and Sales. Born and raised in Florida, Jamie holds a Bachelor’s of Science from the University of Florida and is a “Florida Gator” through and through. After graduating from UF, Jamie has worked in various management capacities for several prestigious non- profit agencies, including the American Cancer Society, the American Heart Association, the Alzheimer’s Association and the University of Florida Foundation. Her hard work and dedication to these organizations helped to raise a total of over 2 million dollars. After living in Gainesville for over 13 years, Jamie and her growing family moved to Ormond Beach, where her husband owns and operates a successful local restaurant. Jamie has over 10 year's experience in direct marketing and sales and understands from first-hand experience how important it is to market your business in a professional and appealing manner.
We have an upcoming partnerships with a multiple-million
dollar company that will be rolled out towards the end of January.
Our "Be Local" campaign will include starting in February a digital
editorial on the 1st of each month featuring local articles about local
business owners doing their thing. You'll be able to read more about the great
minds that typically are under the radar. The first edition will come out on
February 1st titled Women We Love for our Communities!
Our MomPreneur and Business in a Box program will be
tailored more to fit the needs of the individual instead of the set franchise
rates.
Our services will be expanding offering several options for
your foundation marketing plans.
The focus is here for our team to support your team. Our
software is constantly and carefully being developed to stay current with all
trends.
We will be hosting more educational seminars that make
sense.Communication + Content = Repeat & New Clients
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