Mobile Marketing - Connect with your customers through their phones!

SMS messaging is a feature built into every cell phone, many chat programs, and several major email programs. It is so easy to use that everyone from the youngest of children to the oldest of grandparents have embraced it and use it daily.

Signing up is easy, you come up with a keyword and have people text that keyword to 90210. This will put them on your text messaging list and they will automatically receive your messages. Super simple...we can do everything for you! Custom!

We help you to promote this easy marketing for your business in all your marketing pieces. Imagine owning a restaurant, have people text the name of your restaurant to 90210 and they will immediately receive the message that we came up with, for example: Welcome to our exclusive VIP club. Show this message to your server for a free glass of wine.

This is a powerful tool for any small business or large corporation looking to connect directly with their target audience. Mobile advertising platforms are taking off and growing at an extremely rapid rate. Be one of the first businesses in Volusia/Flagler county to take advantage of this!

The Callan Group is offering an introductory rate for up to 2,000 texts. We train your staff, provide you with comment cards to acquire emails and phone numbers, we come up with the promotion, send the texts for you and manage the responses. Don't worry about remembering how to do this, what your password is on your account or figuring out a new system. It's all done for you by us!

This is just another way for The Callan Group to be all things electronic for our clients. Call for a complimentary consultation on how mobile marketing can compliment your e-Newsletter program or if you just want to try texting on its own.

Want to hear about our clients and their specials/events? Text LocalENews to 90210!
My Mobile Card - Text DianeMichael to 90210
Diane@TheCallanGrp.com
386-538-1083

Integrating Email Marketing With Social Media

It is essential to make sure that your email marketing and your social media efforts speak to each other.

Both BtoB and Consumer Marketers are moving beyond simply including links to social profiles, such as Twitter, Facebook and LinkedIn, in email messages. Some additional tactical ideas for integrating the two strategies include:

Using a blog to highlight content from an e-newsletter once or twice a month, and inviting readers to download the full content via a landing page

Conducting a timely poll on Twitter, and creating a visual representation of the results, in an e-newsletter

Leveraging social media channels to offer email subscribers customized options (i.e., receiving a combination of a monthly newsletter, a Twitter feed with promotions and an RSS feed with daily news instead of receiving a generic bi-weekly e-newsletter)

How to Make Your Email Marketing More Human

Chris Donald of the Inbox Group posted last week at OnlyInfluencers.com with some basic tips on making your online marketing more human. It’s a nice post full of common sense e-mail marketing tips which will not only provide a better experience for your subscribers, but generate more leads and conversions from your e-mail marketing efforts.

Always send from a valid e-mail address, preferably one that is monitored to reply to those who respond whether their message is positive or negative.
E-mail marketing is a two way communication and that means you should be using a reply address which is actively monitored as Chris suggests. Not doing this means you may miss lead opportunities when someone is seeking a little more information or has a problem.

Never use a no-reply address.
Why expect someone to read or act on your e-mail marketing if your e-mails are making it clear you don’t want to hear from them? It’s a completely negative and counterproductive message.

Always deliver what they signed up for and deliver value in your message.
If people subscribed to get landscaping tips, don’t suddenly start sending them info on cheap hotel rates -- offer them tips which actually add some value to their day.

Always respect unsubscribes and make it easy for your subscribers to do so.
Make your unsubscribe link in your e-mails easy to spot and make sure that all it takes is one or two clicks to remove themselves from your list. There’s nothing wrong with trying to win people back on the unsubscribe page, so long as you don’t complicate the process.

Setup a preference center so subscribers can choose the content they want.
Preference centres give more control to your subscribers and that’s always a good thing. You can offer choices ranging from content to frequency and a lot of other things in between.

Segment your list for better targeting of content and offers.
Test and segment your lists. A/B split testing is something everyone should be doing and not enough of us actually do. Testing and then segmenting your lists will mean a much better performing e-mail list and it will provide more relevant content to your subscribers and more possible conversions for you.

Give your messages a voice and make it personal (this doesn't just mean using "Dear Manu", have a voice that people will connect to).
Having a personality behind your e-mail and social media marketing is important. People talk to people and not shoes. This helps make your content and brands more relevant for your subscribers. What is your corporate personality? If you can’t easily answer that question then you might want to take stock of it and see if you need to build one up.

Manage your mailing frequency to your list(s).
If you're going to increase or decrease your frequency, let them know and give them an option to opt-down or up based on their preferences, not yours.

The power of choice should always rest with your subscribers and never be dictated to them by you.

The original post can be found here.