Don’t
Be Annoyed...I’m In Marketing
The Power of a “Like” or “Follow”
By: “Digital Di” February 21, 2016
We’re friends on Facebook or Instagram. You thought you wanted to keep in touch
with my life or maybe follow because you that I was cute. After a few days you
realized, damn this girl asks me to “like” or “follow” something every day.
Annoying? To some, sure, but I’m in marketing people!
I own four businesses. I have dozens of clients and I have tons of friends who
own businesses, too. Of course, I’m going to ask you to “like” them! If I’m
annoying then delete me. I promise I won’t be offended but let’s look deeper at
what I’m really doing and why.
SEEING MY NAME IS POWERFUL
Every time I ask you to “like” a page or attend an event you see my name. Top
of mind awareness (TOMA) is huge. It’s the idea that the first person/company
you think about when hearing of an industry or topic is yours. That’s what I
want for my clients and it’s what I want for me. When people think of social marketing
I know they think of “Diane Michael” or sometimes even “Digital Di”. This is
very powerful and I am proud to be noticed even if sometimes it’s considered
annoying.
LIKING DOESN’T MEAN YOU WILL SEE POSTS
Because of the amount of friends and businesses on social sites you probably
won’t see many posts in your Facebook feed. I “like” 477 pages. I rarely
see any business’ posts. This actually pisses me off because if I hit “like” I
want to see what’s going on but because of sponsored posts and algorithms it’s
not typical.
I LOVE Instagram because if you go back far enough you will see every single
post. According to Forbes.com Facebook bought Instagram for $1 billion in cash
and Facebook shares so who knows how long the feed will be this way. I only
follow 74 people on this platform.
THE BOTTOM LINE
Marketing pays my mortgage. Asking you to follow one of my client’s pages allows
me to travel the world. When I deliver monthly stats to my clients I love
seeing the numbers increase and I know I am part of their growth. It’s a
powerful thing so please don’t get annoyed just remember I’m “getting shit
done”!
