The Callan Group gets asked often the best way to build your list. Hope you can take some advice from these ideas and an article from Street Fight.
Email marketing is incredibly important for both customer retention and acquisition. Although social media and mobile messaging get the bulk of the attention these days when it comes to notifying people about limited-time discounts and events, 64% of customers still say that email is their favorite channel for hearing about a retailer’s upcoming sales and promotions.
Of course, email newsletters are only effective if they’re being seen by consumers who are interested and engaged with the content a business is sending out. Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages.
Read more from Street Fight
Five Ways to Build a Solid Email Marketing List
Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later.
But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.
Here are five ways to integrate email marketing into your website and stay in touch with your best prospects:
Read full article from Entrepreneur Magazine here
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