A new study titled “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior” from Google suggests that reaching your audience on one device isn’t enough. The research reveals that 90% of people use multiple devices – mobiles, PCs, tablets, smart phones, TVs – to accomplish a goal.
The Google study and article from PR Newswire is interesting reading and underscores the connectedness of our audiences and how the advent of mobile devices has significantly changed the decision making process.
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