How to be a Successful Freelancer

Great Article from Small Biz Lady! Most small businesses start today as a side hustle first. In fact, 1 in 3 Americans is a freelancer or temporary worker in the post-recession era, according to research by the Human Capital Institute (HCI). The majority of contract workers are part-timers, and their ranks are growing at more than twice the rate of full-time employees, the HCI reports. Read full article from Small Biz Lady

Avoid Email Fatigue: Be Relevant

One surefire way to avoid email fatigue among your subscribers is to be as relevant as possible to their interests. According to The Social and Portable Inbox survey by Jupiter Research (2008), 50% of email users and 60% of frequent buyers said that if they did not find emails relevant, they would unsubscribe. Start by segmenting your subscriber list into categories and alter your subjects and content to be most relevant to each category. If your subscribers are getting information they value, they’ll stick with you.

Source: Manta