One surefire way to avoid email fatigue among your subscribers is to be as relevant as possible to their interests. According to The Social and Portable Inbox survey by Jupiter Research (2008), 50% of email users and 60% of frequent buyers said that if they did not find emails relevant, they would unsubscribe. Start by segmenting your subscriber list into categories and alter your subjects and content to be most relevant to each category. If your subscribers are getting information they value, they’ll stick with you.
Source: Manta
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