Shelf Life of an email Newsletter
The shelf life of an email Newsletter is much shorter than that of any print magazine, this is due to the fact that people receive an email at home or on their Smartphone and just quickly scan over it for any information pertaining to them, and then moves on to the next email. After this the email is soon forgotten unless it has an amazing deal or it really grabs the reader’s attention.
Another important thing in email Newsletters is Punctuation and Grammar! While the importance of this is much less so in an email Newsletter than a Magazine because of the shelf life, it is still very important though to maintain that professional look. Most people don’t go back to an email Newsletter to read that one article again, they just look at it for that clear and concise deal that they are looking for or the information that they want. As of course sometimes it does happen that a spelling error or grammatical error is made the importance is smaller than in actual print. And sometimes we make the obvious mistakes on purpose just to grab your attention to that part of the Newsletter or to elicit a response out of the reader so that we can get a gauge on how many people thoroughly read the Newsletter! So next time if you see a spelling error or grammar mistakes remember to send us an email!
