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Email marketing is still one of the most effective sales channels, but many marketers overlook simple ways to optimize the performance of their email campaigns.
According to Forrester Research, email marketing spending will reach $2.5 billion by 2016, up 63 percent from 2011. Clearly email marketing represents a key way to reach customers, but even if you succeed in getting someone to click a link from within an email, it doesn't mean you're guaranteed to get the all-important conversion.
Here are four ways that marketers can make the most of every email campaign by increasing their relevance to customers.
Read full article from ClickZ
