Why Email Marketing is King

Harvard Business Review recently posted an article about the benefits that we would like to share.

It makes some great points how a larger amount of money is spent in advertising using other forms of media when email marketing is much more cost effective.

Read Why Email Marketing is King by Arthur Middleton Hughes here

Three Awesome Emails to Increase Customer Retention

Customer retention is one of the hardest and most important things to get right in business. Tools and metrics abound for wooing and impressing new customers. Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. New customers are exciting. They cause sales bells to ring. But your existing customers, the ones who have made the decision to stick by you, need some careful attention too. Here are a few email ideas to keep your existing customers engaged and happy with their experience throughout the customer lifecycle.

Read blog from HubSpot