Email Newsletters Credited in Campaign

This is aninteresting read and even though the election didn’t go the way I wanted I’m proud to know that email newsletters have been credited to bring in millions by a simple word like “hey”!
 

If you’re not into reading this article here are the cliff notes:

It quickly became clear that a casual tone was usually most effective. ‘Hey’ was probably the best one we had over the duration.”

That’s how we arrived at the ugly yellow highlighting on the sections we wanted to draw people’s eye to.”

Another unexpected hit: profanity. Dropping in mild curse words such as “Hell yeah, I like Obamacare” got big clicks.

Most people have a nearly limitless capacity for e-mail and won’t unsubscribe no matter how many they’re sent.

The bottom line: Obama’s e-mail fundraising team tested hundreds of grabby subject lines. The most successful—“Hey”— brought in millions of dollars.

Twitter - I'm hooked but what do all these numbers really mean?

 

I have a business affiliate who doubles in the night life as a great friend. She is really into Twitter and has been encouraging me for over a year to get more into it.

I'm hooked!

 

I began to follow people who have great marketing tips and they began following me. I searched the words "email newsletter" and started following businesses that mentioned those key words. Then I took it a step further and thought that I should follow different groups that I want to market to...so I started following those associations, too. As I clicked "follow" more and more I saw my followers shoot up. I gained over 50 followers in only a few days.

 

I'm even more hooked!

Then as I'm building my followers more and more I begin to notice that the followers I'm getting aren't retweeting my posts which makes me think...are we in a social media state of kind where it's not about what we say but how many numbers are next to our name?

What do you think?

Holiday Email Newsletter Tips

Holiday Email Newsletter Tips

Listen for tips on how to make your email newsletters and marketing work for you this holiday season! The Callan Group offers several examples on how to capture your audience and set your business a part from the rest!

Helping Hurricane Sandy Victims One Click at a Time

Helping Hurricane Sandy Victims One Click at a TimeLocal business encouraging a viral campaign to raise funds for victims of Hurricane Sandy

ORMOND BEACH, FL (Saturday, November 3, 2012) - With relief efforts happening from the aftermath of Hurricane Sandy, The Callan Group wants to help by donating $1 for every LIKE on their business Facebook page or Twitter page. "The idea is to drive traffic on social media sites so more people see the post and possibly do the same thing," said Diane Michael, owner of the custom email newsletter company. "We were trying to find a way to raise funds for this immediate need and felt a viral campaign would be the best way to gain the most exposure."

 
About The Callan Group
The mission of this Veteran/Woman owned firm is to assist the business community by bringing experience, innovation and training to help further economic growth through custom, personalized electronic marketing. The Callan Group was awarded a Bronze Addy Award by the American Advertising Federation for exceptional work in electronic marketing and all their employees are active in several non-profit organizations in Volusia and Flagler counties.