Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later.
But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.
Here are five ways to integrate email marketing into your website and stay in touch with your best prospects:
Read full article from Entrepreneur Magazine here
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