Great article this week from Mashable, its goes in to great detail of what, when and how to send the best email. Do want people to return your emails? Learn from this article and graphic from email plugin Boomerang.
The Truth About Email
Great article this week from Mashable, its goes in to great detail of what, when and how to send the best email. Do want people to return your emails? Learn from this article and graphic from email plugin Boomerang.
An Introduction to Email Marketing
Hubspot is an amazing tool for any marketer. They consistently give you opportunities for PDF downloads on issues that matter for any company that is interested in marketing themselves online.
Obviously this one caught our eye and we wanted to share! Click here to download An Introduction to Email Marketing
How To Add An Email Address As A Safe Sender List
In order to ensure that you are receiving emails that you want to receive and to ensure that it doesn't go to your spam – add them to your "safe-senders list".
What is a "safe sender's list"? Sometimes commonly known as white listing, an e-mail white list or "safe sender's list" is a list of contacts that you deem acceptable to receive email from and should not be sent to the trash folder.
To create your "safe sender's list", simply follow the instructions below for some of the most popular email programs:
Outlook 2010
Right-click the email
Click Junk E-Mail.
Click Mark as Not Junk...
Click OK
Outlook 2007
Right-click the email
Click Junk E-Mail.
Click Mark as Not Junk...
Click OK
Outlook (2003 or higher)
Open the email.
Right-click the sender's email address.
Click Add to contacts.
Click Save and close.
Outlook 2003 — Safe Senders List
On the Tools menu, click Options.
On the Preferences tab, click Junk E-mail.
On the Safe Senders tab, click Add.
In the Add address, enter the email of the email you wish to be a safe sender
Click OK.
Outlook Express (version 6 or higher)
Open the email.
Left-click the sender icon, or right click the sender's name.
Click Add to contacts.
Click Save and close.
Entourage
Open the email.
Right-click the sender's email address.
Select Add to address book from the menu.
Verify the sender's contact details.
Click Save.
MacMail
Open the email.
Ctrl-click the sender's email address and select Open in the address book.
Verify the sender's contact information.
Yahoo!
Open your Yahoo mailbox.
Click Mail Options
Click Filters.
Next, click Add Filter.
in Filter Name box type Self Employed Success
In the top row, labeled "From header," make sure contains is selected in the pull-down menu.
Click in the text box next to that pull-down menu, then enter the email of the email you wish to be a safe sender
At the bottom, where it says 'Move the message to:', select 'Inbox' from the pull-down menu.
Click the Add Filter button again.
Gmail
Click Contacts along the left side of any Gmail page.
Click Add Contact.
In the primary email address box, type the email of the email you wish to be a safe sender
Click Save.
Hotmail
Click the Options link.
Click the Mail link.
Click on Junk E-Mail Protection
Click on Junk E-Mail Filter
From the selection list, choose your Junk E-Mail Filter level (select either 'Low', or 'Enhanced') and click the OK button
Click on Safe List
In "Type a single e-mail address (or domain)," enter the email of the email you wish to be a safe sender
Click Add button.
MSN
Click Help & Settings
Click Email Settings
Click on Safe List
In Add an item to this list, enter the email of the email you wish to be a safe sender
Click Add
AOL (version 9.0 or higher)
Click the Mail menu and select Address Book.
In the pop up box, click the Add button.
In the "Other E-Mail" field, enter the email of the email you wish to be a safe sender
Make our From address the "Primary E-Mail" address by checking the associated check box.
Click the Save button.
AOL 8.0
Open the email.
Click Add Address.
Verify the sender's contact information.
Click Save.
Norton AntiSpam
Start up Norton AntiSpam
Click the Status & Settings tab
Click AntiSpam
Click Configure
Click Allowed List tab
Click Add button
In the 'Email Address' box, enter the email of the email you wish to be a safe sender
Click OK
Click OK
McAfee Spamkiller
Click the Friends tab
Click Email Address tab
Click the Down Arrow to view your Personal Friends List
Along the Right Side choose Add A Friend
In the Address box, enter the email of the email you wish to be a safe sender
Click Save.
Why E-mail Marketing Is Important
E-mail marketing is one of the best ways to nurture relationships with customers and potential customers. Although social media is hot, e-mail marketing has an important role to play in online marketing and content distribution.
Why e-mail marketing is important
- Speed: It’s instantaneous.
- Efficiency: Send one e-mail or 1,000 e-mails with one mouse click.
- Management tools: Track who receives your mail, who reads it and what they do next.
- Coverage: Most everyone reads their e-mail.
- History: E-mail is in your inbox, while social media is dynamic. If you miss a Tweet, it's gone.
These factors explain why e-mail marketing is a popular way to reach out to new and existing customers electronically. It’s a way to send word of deals, reward loyalty or simply get your brand message in front of new eyes.
The Direct Marketing Association reports that 23.8 percent of marketing e-mails were opened in the most recent quarter, up 7.1 percent from the previous quarter. E-mail is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs' ROI of $7.30, according to DMA.
“As we come to the end of 2011, e-mail is not just alive, it's thriving,” said Martin Lieberman, a managing editor with e-mail marketing vendor Constant Contact. “More messages are being sent, [and] people say they prefer e-mail over other communications methods.”
Avoid spam and send quality messages
Even with the best tools in hand, a savvy business owner approaches e-mail marketing with a degree of caution. There’s a fine line between marketing e-mail and spam. No one wants your spam.
While all of these services have special tweaks to help keep your message out of the spam filter, that doesn’t mean it isn’t spam. The heart of the distinction is content. If your mail fulfills a need and desire, if it serves a purpose and adds value for the recipient, it’s legitimate marketing.
Like many other national companies, the Callan Group is committed to personalized service handling all aspects of e-correspondence for the client. Business owners save time and money by outsourcing different aspects of their business...e-newsletters need to be handled in the same way. Other national e-newsletter companies offer small fees, however you have to do everything yourself from uploading email addresses to providing high resolution graphics to guessing the sizes of tables to maintaining opt out options. Do you or your company have the time for that? Contact us!
These few tips help ensure that all of your e-mails are quality messages.
- Know your audience.
- Write to your audience.
- Use great subject lines.
- Don't write too frequently and don't write too infrequently.
- Review your e-mail analytics to learn which topics are most clicked on, and what times of the day are most popular for sending e-mail.
- Keep your content interesting and relevant.
Happy e-mailing!
Building Your Email Database
The end of the year is a good time to get organized. Here is our video of ways to build your email database for the New Year! In this video, we talk about exporting your contacts which we have blogged about previously.
Sprucing up your Website
Sprucing Up Your Website
How long has it been since you spellchecked your website? Or added something new and different? We have 2 very simple and fast ways to spruce up your website really quick! Clear out all those spelling mistakes and add a Facebook “like” button at the same time! Not only can this possibly create more traffic from Facebook to your website but the new visitors will also not be able to find a single spelling error.
First the “Like” Button, Facebook has been very smart and has built a little application on their developers website where you can create your own “like” button and it will automatically create the HTML code for your website. After that it is as simple as copy and paste to wherever you could want it on your website!
The developers website is: http://developers.facebook.com/docs/reference/plugins/like/
Then we have an online Spell Checker for you that can check your entire website by just entering the url for your website, for example http://www.thecallangrp.com. It checks the entire website and then gives you all the errors on that particular page so you can go into your editor and change it or make a note of it for your web developer to change it.
The spell checker website is: http://www.truesitetools.com/spell_checker/
And those are 2 quick and easy ways to make your website look a little more fresh and professional
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