The Callan Group's Business in a Box program has everything you need to begin a successful business for yourself. If you know 5-10 businesses that need to keep in touch with their clients on a regular basis – you could become their email newsletter ghost writer and designer. The program is popular with individuals looking for flexible, part-time work including mompreneurs.
Too often business owners simply do not have time to do this crucial aspect of marketing. Instead of the business doing this monthly task – you would create the marketing concept, writing and design for them. Coming from a reader/consumer perspective you will be able to help the business save time, create client retention and drive more traffic online and at their location. For $500/month you will receive a “business in a box”. Your monthly payment will cover all your business expenses. This a month-to-month program so there’s no pressure. Work as little or as much as you want. No sales goals – only your goals. Need More Info? Email Diane at diane@thecallangrp.com. Learn more about The Callan Group at www.thecallangrp.com
Thank you to Asheville Chamber of Commerce for posting this opportunity on their blog: http://blog.ashevillechamber.org/2013/05/callan-group-seeking-asheville.html
2 visitors from Palo Alto!
Google analytics is a helpful free site to pull up your site statistics. Signing up is simple, if you already have a Google account you log in with your email and provide Google with the URL of the site you want to keep track off. Google will provide you with a code, copy this code and put it into each of your WebPages.
Now that you have created your account you are ready to log in and start analyzing! Under site usage you will find several statistics for a certain time period.
· Visits - tells you how many visits there were to your page.
· Pageviews - tells how many times the pages on your site have been viewed.
· Pages/visit - tells how many pages, on average, users view when they come to your site.
· Bounce Rate - tells what percentage of users left after viewing only one page on your site.
· Avg. Time on Site - shows how long each user spent on your site.
· New Visitors - shows what percentage of your users have not visited your site before.
When pulling up your city demographics it will show you where your visitors come from. I even had 2 visitors from Palo Alto!
This can be a fun easy tool to do on a monthly or quarterly basis.
My Two Cents
The second article of "My Two Cents" is out. This month we feature tips for coupon-ing for consumers and businesses alike. Keeping local in mind - shout outs to LuLu's Oceanside Grill and @Ariel Beckner - love for you to share!
Also check out "Embrace the Race" which got rave reviews!
http://www.ormondbeachobserver.com/my-two-cents-the-couponing-conflict-or-to-cut-or-not-to-cut/
http://www.ormondbeachobserver.com/my-two-cents-embrace-the-race/
Also check out "Embrace the Race" which got rave reviews!
http://www.ormondbeachobserver.com/my-two-cents-the-couponing-conflict-or-to-cut-or-not-to-cut/
http://www.ormondbeachobserver.com/my-two-cents-embrace-the-race/
Use Testimonials to Boost the Success of Your Email Campaign
When users hesitate to take action, they often turn to others to decide what they should do. So use a positive review in the header, body or footer of an email to encourage users to request more information or make a purchase.
Open Rate Truth Be Told
Oh, where do we begin when it comes to open rates? Well, you
can Google it yourself to see the numbers are not accurate and a nice gauge to
see how your email newsletters are getting to your readers.
The average open rate is below by industry. Listen to our vLog to learn thetruth about open rates…including that when you view your email newsletters on your phone those numbers will not report…you be the judge!
Business Type Open Rate
Accountant 15%
Art Gallery 23%
Associations 21%
Consultants 15%
Education 19%
Entertainment 16%
Event Planning 17%
Government 23%
Hotels 19%
Legal 19%
Manufacturing 19%
Marketing/PR 15%
Medical 18%
Non-profit 22%
Office Supplies 13%
Personal Services 18%
Professional Services 17%
Real Estate 16%
Religious Organization 23%
Restaurants 19%
Retail 18%
Salon/Spa 17%
Technology 15%
Travel & Tourism 17%
Web 18%
The average open rate is below by industry. Listen to our vLog to learn thetruth about open rates…including that when you view your email newsletters on your phone those numbers will not report…you be the judge!
Business Type Open Rate
Accountant 15%
Art Gallery 23%
Associations 21%
Consultants 15%
Education 19%
Entertainment 16%
Event Planning 17%
Government 23%
Hotels 19%
Legal 19%
Manufacturing 19%
Marketing/PR 15%
Medical 18%
Non-profit 22%
Office Supplies 13%
Personal Services 18%
Professional Services 17%
Real Estate 16%
Religious Organization 23%
Restaurants 19%
Retail 18%
Salon/Spa 17%
Technology 15%
Travel & Tourism 17%
Web 18%
Where you spend your hard earned dollars
AMERICANS CAN NOW DETERMINE WHERE
TO SHOP AND SPEND THEIR MONEY
Election Cycle political
donations, as reported by the Center for Responsive Politics.
Shopping
Price Club/Costco donated
$225K, 99% went to Democrats
Rite Aid donated $517K, 60%
went to Democrats
Magla Products (Stanley
Warnaco (undergarments) donated
$55K, 73% went to Democrats
Martha Stewart Living Omnimedia
donated $153K, 99% went to Democrats
Estee Lauder donated
$448K, 95% went to Democrats
Guess, Inc. Donated
$145K, 98% went to Democrats
Calvin Klein donated
$78K, 100% went to Democrats
Liz Claiborne, Inc. Donated
$34K, 97% went to Democrats
Levi Straus donated
$26K, 97% went to Democrats
Olan Mills donated
$175K, 99% went to Democrats
WalMart donated $467K, 97% went to Republicans
K-Mart donated
$524K, 86% went to Republicans
Home Depot donated
$298K, 89% went to Republicans
Target donated
$226K, 70% went to Republicans
3M Co. Donated
$281K, 87% went to Republicans
Hallmark Cards donated
$319K, 92% went to Republicans
Amway donated
$391K, 100% Republicans
Kohler Co. (plumbing
fixtures) donated $283K, 100% Republicans
B.F. Goodrich (tires)
donated $215K, 97% went to Republicans
Proctor & Gamble
donated $243K, 79% went to Republicans
Spirits
Southern Wine & Spirits
donated $213K, 73% went to Democrats
Joseph E. Seagrams & Sons
(incl. Beverage Business and considerable media interests) donated $2M+, 67%
went to Democrats
Gallo Winery donated
$337K, 95% went to Democrats
Coors & Budweiser
donated $174K, 92% went to Republicans
Brown-Forman Corp.
(Southern Comfort, Jack Daniels, Bushmills, Korbel Wines, Lenox China
Hungry?
Sonic Corporation donated $83K, 98%
went to Democrats
Triarc Companies (Arby's, T.J.
Cinnamon's, Pasta Connections) donated $112K, 96% went to Democrats
Pilgrim's Pride Corp.
(chicken) donated $366K, 100% went to Republicans
Outback Steakhouse
donated $641K, 95% went to Republicans
Tricon Global
Restaurants (KFC, Pizza Hut, Taco Bell) donated $133K, 87% went to Republicans
Brinker International
(Maggiano's, Brinker Cafe, Chili's, On the Border, Macaroni Grill, Crazymel's, Corner
Baker, EatZis) donated $242K, 83% went to Republicans
Waffle House donated
$279K, 100% went to Republicans
McDonald's Corp.
Donated $197K, 86% went to Republicans
Darden Restaurants (Red
Lobster, Olive Garden, Smokey Bones, Bahama Breeze) donated $121K, 89% went
to Republicans
Heinz Republicans
$64,000 Democrats $21,300! John Kerry's wife's company!!!
Traveling and/or dining
Hyatt Corporation donated $187K
of which 80% went to Democrats
Marriott International
$323K, 81% went to Republicans
Holiday Inns donated
$38K, 71% went to Republicans
Email Newsletters Credited in Campaign
This is aninteresting read and even though the election didn’t go the way I wanted I’m
proud to know that email newsletters have been credited to bring in millions by
a simple word like “hey”!
It quickly became clear that a casual tone was usually most effective. ‘Hey’ was probably the best one we had over the duration.”
If you’re not into
reading this article here are the cliff notes:
It quickly became clear that a casual tone was usually most effective. ‘Hey’ was probably the best one we had over the duration.”
That’s how we arrived at the ugly yellow highlighting on the sections we
wanted to draw people’s eye to.”
Another unexpected hit: profanity. Dropping in mild curse words such as
“Hell yeah, I like Obamacare” got big clicks.
Most people have
a nearly limitless capacity for e-mail and won’t unsubscribe no matter how many
they’re sent.
The bottom line: Obama’s e-mail fundraising team tested
hundreds of grabby subject lines. The most successful—“Hey”— brought in
millions of dollars.
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