Finding e-newsletter content usually becomes a priority when deadlines are pressing. Then you're under pressure to come up with ideas and material fast.
A better approach is to keep a "newsletter content" folder or file permanently open somewhere on your PC or desk. One you can use to store content ideas and material as and when they occur to you.
To make this work, you need to keep the newsletter in mind at all times. Then the things you see, read or hear are more likely to trigger a "that would be a good topic/idea for the newsletter" reaction.
Ideally, everyone in your organization should keep the newsletter in mind when going about their work. So, for example, when a sales rep hears the same question again and again from customers, he could suggest addressing that question in a future newsletter.
Then when deadlines loom, this content folder eases the burden of creativity when it comes to actually writing the next issue.
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