We wonder why people get so upset when they get an email from a business who has the good sense to market electronically to their customers? If you think about it, noone takes it so personally when you go through your mail and dispose of the pieces of direct mail away you don't need. There is a understandable personal attachment to your email, but there is a method of unsubscribe or opting out that every e-newsletter has to have that will save you of all aggravation. If you market your business through email marketing, here are some ideas to create an opt out option.
By Definition: Opt-out email marketing assumes a general permission to send marketing messages to everyone who has not explicitly stated that they do not want to receive such information. Spammers operate on this highly problematic premis. Opt-in email marketing, where messages are only sent to those who request them, is much more effective.
At the end of every email from The Callan Group, we give you a very easy option to Opt-Out.
Just opt out! We won't take it personally and hope you won't either!
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