As a #MarketingDirector you need to be versed on many
different social mediums to give your clients the best service. Over the next
couple of weeks we will discuss how to excel at different platforms out there,
this week we will start with #Tripadvisor!
Have a restaurant, spa, yoga studio or hotel as a client?
These are only a couple businesses that flourish on Trip. It’s important to
build up your clients presence here to gain customers that aren’t from the
area, or are doing research on these types of businesses in the city you
reside. Did you know Trip has over 200 million unique monthly visitors? What a
large network with #targeted audiences! Below are a few tips on how to #mazimize
your Trip presence.
#1: Have your past
#customers help you. The amount and quality of reviews your profile has is
crucial on Trip. Getting those reviews
is also a tricky part because of the #1 DON’T
RULE: Do not ask co-workers or you yourself to review your business – They
must be real customers! Instead.. you know that monthly newsletter you send out
to your past customers (you better be doing that!) include a link to review
your business so customers can easily go there.
#2 Encourage #Pictures
& #Videos. This trick is technically involved with the above tip,
however it’s so important we wanted to make it it’s own! Ask your past
customers to upload #PICTURES from their trip or experience with you. Ever
heard the saying, “A picture says 1,000 words” – so you get the picture ;)
“According to TripAdvisor, properties
with 30 or more photos have 41% more engagement than those with 10 or
fewer. When it comes to video, the same is true. North American properties
with at least one video have about 34% more engagement than properties without
a video.
#3: Holla Back. Have
you ever written a review and received a response “from the owner”? Well, not
only do you feel even more connected to the business but it made you want to go
back, no? Funny thing is….You most likely were messaged from their marketing
director. A lot of business owners do not have the time to manage their review
sites, so responding to EVERY review is very important! Positive or negative,
you need to respond, and if it’s negative… that leads us to tip #4!
#4: When responding,
never admit fault. Say a customer was mad about the wait or simply the food
wasn’t cooked to their expectation. Apologize that they had a bad experience
and invite them back. Do not include “Sorry our Chef messed up your order”
because that has a negative view to your business. Apologize that their
experience was not the 5-star experience that your restaurant is expected to
give, and you’d like to invite them back to change their perspective!
#5: Include Trip icon
on all social sites and website. Make it EASY! #EASY EASY EASY for your customers
to click and review. The longer it takes to do something, the higher % chance
you will lose their interest.
#6: Keep it fresh.
Update new images monthly if not weekly, make sure hours and business info is
up to date… with minor changes from month to month to keep it fresh.
Do you have other #TipsandTricks for Tripadvisor? Comment below
and thanks for reading!
CGC
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