Subscribe to Our Newsletter Click Below!
Entrepreneur Reflections from 2013
~Diane Michael


The beginning of the year The Callan Group started off strong. After having some holiday down time, we all came to work with a "this is going to be our year" attitude.

We finally finished our MomPreneur program uploading a 52 week Learn, Grow, Love Training Program. That took countless hours and we are very proud to offer affordable franchise opportunities to woman (or men) who have the entrepreneur bug. We've been able to show proven results through our business in a box program in 2013.
A few months into the year, our fourth franchise rep decided to move on and then our fifth Ieft shortly thereafter joining the fourth at their new location. Although it was sad to see them go, the show must go on.

We continued to grow the business with our bare bones super committed staff and even had to hire a writer early in the year.

In March, The Callan Group teamed up with Ormond Observer and our Communications Director, Diane Michael, began a monthly column named "My Two Cents" which focused on local business-related tips for customers and business owners alike.
In April our "Be Local" campaign kicked off which offers our clients and outside advertisers the opportunity to promote their services and specials to over 15k locals through a monthly email newsletter. It's distributed on the 15th of each month and has grown in subscribers and advertisers every single month. It's a digital platform that we have seen grow through shared posts and advertiser feedback.
Around June we decided to host a marketing expo named Marketing Next Expo where we recruited 22 amazingly talented local speakers directly attached to marketing firms and initiatives. We had 50 booths, 300 attendees and numerous emails and posts of appreciation for putting on this annual event. What an experience that was! It also cemented some unique business partnerships that have flourished and are continuing to bloom. Watch out world!
We were able to bring on a second writer in October who is so talented and who is our saving grace for creating engaging content written in a fun way.


We've posted 10 blogs this year, uploaded over a dozen educational videos on our YouTube channel (thecallangroup1) and increased our social media subscribers by the hundreds.
As we end this year, in reflection of the ups and downs that any business goes through we really are the strongest team yet! We are so excited about what's coming for 2014.

Here's a sneak peak!


In January, the beautiful and brilliant Jamie Bartholomew will be our new Director of Marketing and Sales. Born and raised in Florida, Jamie holds a Bachelor’s of Science from the University of Florida and is a “Florida Gator” through and through. After graduating from UF, Jamie has worked in various management capacities for several prestigious non- profit agencies, including the American Cancer Society, the American Heart Association, the Alzheimer’s Association and the University of Florida Foundation. Her hard work and dedication to these organizations helped to raise a total of over 2 million dollars. After living in Gainesville for over 13 years, Jamie and her growing family moved to Ormond Beach, where her husband owns and operates a successful local restaurant. Jamie has over 10 year's experience in direct marketing and sales and understands from first-hand experience how important it is to market your business in a professional and appealing manner.
We have an upcoming partnerships with a multiple-million dollar company that will be rolled out towards the end of January.
Our "Be Local" campaign will include starting in February a digital editorial on the 1st of each month featuring local articles about local business owners doing their thing. You'll be able to read more about the great minds that typically are under the radar. The first edition will come out on February 1st titled Women We Love for our Communities!

Our MomPreneur and Business in a Box program will be tailored more to fit the needs of the individual instead of the set franchise rates.
Our services will be expanding offering several options for your foundation marketing plans.

The focus is here for our team to support your team. Our software is constantly and carefully being developed to stay current with all trends.
We will be hosting more educational seminars that make sense.

Our referral program will role out in the first quarter...so much we commit to in 2014 to bring more benefit to our clients, supporters and friends!
Thank you! Thank you! Thank you! For your continued support, love and time. We love to see our posts shared, out newsletters forwarded, we LOVE offering consultations and staying in touch with our mission - we are ready to continue supporting economic development by keeping our clients in touch with theirs.

Communication + Content = Repeat & New Clients

No comments:

Post a Comment