The Callan Group gets asked often the best way to build your list. Hope you can take some advice from these ideas and an article from Street Fight.
Email marketing is incredibly important for both customer retention and acquisition. Although social media and mobile messaging get the bulk of the attention these days when it comes to notifying people about limited-time discounts and events, 64% of customers still say that email is their favorite channel for hearing about a retailer’s upcoming sales and promotions.
Of course, email newsletters are only effective if they’re being seen by consumers who are interested and engaged with the content a business is sending out. Many businesses struggle with finding ways to grow their email marketing lists, especially businesses that haven’t developed methods for acquiring their customers’ contact information during transactions that occur at the point of sale. Here are five tips from email marketing experts about how merchants can grow their marketing lists and deliver more effective email messages.
Read more from Street Fight
Five Ways to Build a Solid Email Marketing List
Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an all-or-nothing chance of making a sale. Should they leave without making a purchase, there's no guarantee they'll return later.
But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted messages.
Here are five ways to integrate email marketing into your website and stay in touch with your best prospects:
Read full article from Entrepreneur Magazine here
The Cross-Platform Consumer: New Communication Imperatives
A new study titled “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior” from Google suggests that reaching your audience on one device isn’t enough. The research reveals that 90% of people use multiple devices – mobiles, PCs, tablets, smart phones, TVs – to accomplish a goal.
The Google study and article from PR Newswire is interesting reading and underscores the connectedness of our audiences and how the advent of mobile devices has significantly changed the decision making process.
Read full story from PR Newswire
Why Email Marketing is King
It makes some great points how a larger amount of money is spent in advertising using other forms of media when email marketing is much more cost effective.
Read Why Email Marketing is King by Arthur Middleton Hughes here
Three Awesome Emails to Increase Customer Retention
Customer retention is one of the hardest and most important things to get right in business. Tools and metrics abound for wooing and impressing new customers. Marketing analytics tend to focus on the point of conversion, and marketing budgets are often geared toward driving acquisition. New customers are exciting. They cause sales bells to ring. But your existing customers, the ones who have made the decision to stick by you, need some careful attention too. Here are a few email ideas to keep your existing customers engaged and happy with their experience throughout the customer lifecycle.
6 Smart & Effective Email Marketing Tactics
A great article from Mashable with some smart and effective email marketing tactics. The Callan Group highly recommends these tips and more and would love to consult with you and your electronic marketing plans.
Although consumers’ communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.
There’s no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore.
In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.
Despite the decline in email, new communication channels won’t replace email. “Email is actually more important than ever with the ground swell of social and mobile,” says Greg Cangialosi, CEO of email marketing company Blue Sky Factory, which also partners with Mashable.
The reason of the decline in email might be due to the fact that people are switching to secure email providers.
The reason people are switching to secure email providers is because free email providers can change your security settings at any time, which could result in emails ending up in your spam box that are not supposed to be there.
Also, free email providers use a technology that scans your emails and sells this information to advertisers. So if you have been emailing back and forth about puppies, do not be surprised to see an advertisement on where to get cheap doggy biscuits!
Read full article from Mashable
Although consumers’ communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.
There’s no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore.
In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.
Despite the decline in email, new communication channels won’t replace email. “Email is actually more important than ever with the ground swell of social and mobile,” says Greg Cangialosi, CEO of email marketing company Blue Sky Factory, which also partners with Mashable.
The reason of the decline in email might be due to the fact that people are switching to secure email providers.
The reason people are switching to secure email providers is because free email providers can change your security settings at any time, which could result in emails ending up in your spam box that are not supposed to be there.
Also, free email providers use a technology that scans your emails and sells this information to advertisers. So if you have been emailing back and forth about puppies, do not be surprised to see an advertisement on where to get cheap doggy biscuits!
Read full article from Mashable
Using Customer Retention to Build Your Business
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| Credit: Under 30 CEO |
Many companies today are focused on obtaining new customers through innovative marketing campaigns, daily deal sites, holiday sales, and various other promotional activities. There are great campaigns in an effort to attract new customers or clients.
Read full article from Under 30 CEO
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