Using Customer Retention to Build Your Business

Credit: Under 30 CEO

A great article from Under 30 CEO that stresses the importance of retaining customers to build your business. At The Callan Group, we work with our clients to build their email database and produce high quality newsletters to make this retention a reality.

Many companies today are focused on obtaining new customers through innovative marketing campaigns, daily deal sites, holiday sales, and various other promotional activities.  There are great campaigns in an effort to attract new customers or clients.

Read full article from Under 30 CEO