Using your marketing such as e-newsletters to focus on retaining your existing customer base rather than getting new clients saves you money in the end.
Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. Taking these statistics into consideration makes you wonder why most marketing and sales campaigns are designed for the new customer.
Read article from Laura Lake, About.com
No comments:
Post a Comment