A great article from Mashable with some smart and effective email marketing tactics. The Callan Group highly recommends these tips and more and would love to consult with you and your electronic marketing plans.
Although consumers’ communication habits have evolved with the rising popularity of social media and smartphones, brands are still turning to their dependable friend — email — to attract and retain customers and boost their bottom lines.
There’s no denying that email is showing signs of decline — the number of visitors to web-based email sites fell 6% in 2010 compared to the previous year, and email engagement declined at an even greater rate, according to a report from digital analysis company comScore.
In response to these changes, brands are quickly adapting by combining email, social media and even mobile marketing tactics.
Despite the decline in email, new communication channels won’t replace email. “Email is actually more important than ever with the ground swell of social and mobile,” says Greg Cangialosi, CEO of email marketing company Blue Sky Factory, which also partners with Mashable.
The reason of the decline in email might be due to the fact that people are switching to secure email providers.
The reason people are switching to secure email providers is because free email providers can change your security settings at any time, which could result in emails ending up in your spam box that are not supposed to be there.
Also, free email providers use a technology that scans your emails and sells this information to advertisers. So if you have been emailing back and forth about puppies, do not be surprised to see an advertisement on where to get cheap doggy biscuits!
Read full article from Mashable
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